Christi's Portfolio

Incentive Gift Card Coalition

Ad Campaign

Illustration | Visual Identity | Social Media | Print

The Incentive Gift Card Coalition (IGCC), a strategic industry group within the Incentive Marketing Association (IMA), is the leading industry association focused on B2B gift cards and incentives. The IGCC specializes in navigating members through the B2B space to maximize their professional success. IGCC also promotes the value of gift cards for incentive and recognition programs to enhance business performance.

Overview

With an annual conference approaching, the IGCC was looking to freshen up their brand with an ad campaign to illustrate and support their mission—to provide an awareness of gift cards as a viable option for use in premium and incentive programs.

Illustrations

I created a series of illustrations to reflect the association's directive in education, networking and corporate outreach using simple graphics that tell a story. Using these illustrative stories, I created a cohesive social media kit and additional design collateral.

Deliverables

This ad campaign consisted of a strategic social media kit, a Member Benefits brochure, and custom-designed branded stickers.

View More Projects

IGCC Ad Campaign
Tractor Supply Co. Gift Cards
The Lagoon Spa & Wellness Retreat
Cascade Festival of African Films
Dean's Candied Salmon
We Know the Gift Card Space
Run
Pride of Portland
Omorfia
Dominica Branding
People Purpose Passion
Timelapse Brewing