Omorfia

Logo | Brand Identity | Packaging | Product

Omorfia is a skin care line that celebrates beauty at every age. Meaning "natural beauty" in Greek, Omorfia takes on a natural and organic look for its product design. Using painterly textures and colors that can be derived from the earth's minerals, Omorfia's brand story is one of elegance and honesty.

The Logo

Represented in Omorfia's logo is a sea turtle bearing a jewel for a shell. Turtles are among earth's oldest creatures and, subsequently, are a symbol for endurance and long life.The jewel further represents rarity and beauty. The jeweled turtle in combination with the clean and minimalistic wordmark creates a statement of grace and longevity.

Omorfia's Message

Feel natural. Be natural. Rediscover the true Beauty that you are.