Dominica Branding
Logo | Brand Strategy | Brand Guidelines | Print | Copy Writing
Dominica, a lush island in the Caribbean, is filled with rainforests and majestic terrain. It has been nicknamed the “Nature Isle of the Caribbean” for its natural environment. It was my task to brand this Island in a way to best promote tourism to the country.
Nature Isle
"I am hugged by a sea that sparkles like diamonds. I am rolling hills that sing.
I am razor peaks that take your breath away. I am raining waterfalls onto rich, fertile ground. I am a paradise of paths unforged, waiting to be discovered.
I am Dominica, an experience that will stay in your heart forever."
About
Dominica sets itself apart from the other islands in the Caribbean by not having chains of hotels or overcrowded apartment blocks. It can offer shore to shore empty beaches and clear waters for diving. With this in mind, I wanted to paint this destination as a place where travelers can come to unplug from their busy, cluttered lives and connect with the nature around them. Using this theme as inspiration for my branding process, I embraced designing with organic shapes and tropical colors.
