Dean's
Candied Salmon
LOGO | BRAND IDENTITY | PACKAGING
Dean is the kind of guy who catches the fish with his bare hands and skins and guts it right then and there. Dean’s Candied Salmon is branded to appeal to the outdoorsy, active, and downright rugged. Giving this brand a “campy” feel and using slogans like “not your average trail mix” and “straight from the bear’s mouth” help to bring this product’s identity to life.
The Logo Suite
Primary Logo
Secondary Logo & Brandmark
Pattern Swatches
Individually customized to compliment the flavor of the product.
Abundance of Flavors
The colors coincide with the many flavors that are offered. Some flavors included: Basil Citrus, Chile Lime, Mango Habanero, Sweet Teriyaki, Honey Siracha, Black Cherry BBQ, Sea Salt, and Cracked Pepper.
Visual Theme
With such an abundance of flavors, this was a perfect opportunity to create a pattern to set a cohesive and communicative visual theme.
Along with the pre-packaged candied salmon, Dean's brand also includes signature spices for a DIY culinary experience.
